HOTEL EXPERIENCE 2026
BY AG DESIGN AGENCY
Hotel Experience 2026 invites visitors into a dynamic journey through the theme of the labyrinth. Imagined by Flux Office, the spatial concept draws inspiration from films such as Last Year at Marienbad and The Maze, alongside the landscape architecture of historic hospitality estates. Exploration, wandering, and personal discovery unfold within a space that invites each visitor to find their own path.
Sector: Hospitality
Location: Athens
DESIGN APPROACH
The visual identity translates the labyrinth into a system of geometric lines, rhythmic patterns, and bold colour contrasts. Repetition and branching forms create a sense of movement with no obvious beginning or end, echoing the visitor’s journey through the space. Balancing disorientation with subtle visual guidance, the design suggests that every turn belongs to a larger narrative.
Agency: AG Design Agency
Creative Direction: Alexandros Gavrilakis
A co-production of: Design Ambassador, Aris Marinakis Architectural Editions
Architecture & exhibition experience design: Flux Office
Art Direction: Yan Petris
Motion: Nektarios Karanikas
*Creation/Copyrights AG DESIGN AGENCY
A PROJECT BY YAN
A PROJECT BY YAN
