GLOBAL COLORS
BY AG DESIGN AGENCY
Global Colors brings together colour, material, and innovation, connecting its Greek roots with an international manufacturing presence. As part of the Plastika Kritis Group and one of Europe’s leading masterbatch producers, the company combines technical expertise with a collaborative spirit. Rooted in quality and driven by an evolving industry, Global Colors develops solutions that shape the character and possibilities of everyday plastic products.
Sector: Industry
Location: International
DESIGN APPROACH
The team developed a dynamic visual identity inspired by the transformative potential of masterbatches—small elements with a significant impact. A symbol of 21 precisely arranged dots reveals a globe and a subtle “C”, while shifting scales, vibrant colours, and circular forms in motion create an expressive system that reflects the brand’s global reach and spirit of innovation.
Agency: AG Design Agency
Creative Direction: Alexandros Gavrilakis
Art Direction: Yan Petris, Sofia Pliakopanou
Motion: Nektarios Karanikas
Website: K2
*Creation/Copyrights AG DESIGN AGENCY
A PROJECT BY YAN
A PROJECT BY YAN
