HELIA HEALTH
Helia Health brings a more connected and personal approach to healthcare, combining proactive, coordinated support with a seamless, technology-enabled experience. Beginning with pregnancy and postpartum, it aims to address gaps in the U.S. healthcare system, with a vision to support people across life stages. At its core is a belief that intelligent care should feel human, balancing knowledge with empathy.
Sector: Healthcare
Location: United States
DESIGN APPROACH
The visual identity translates harmony and care into a graphic language inspired by the human body. An open, rhythmic symbol echoes its curves and movement, while moments of touch, presence, and connection become expressive outlines and abstract forms. Together, these elements balance the precision of intelligent care with warmth and sensitivity, giving Helia a distinctive and approachable character.
CREATIVE & ART DIRECTION
Yan Petris
TYPEFACES
Silka by Atipo Foundry
SERVICES
Creative Direction
Branding
Website Direction
A PROJECT BY YAN
A PROJECT BY YAN
